Best Recommended Books For Entrepreneurs
Hey Entrepreneurs,
Greetings for the day!
Over the years, so many things have changed as everything is just a few clicks away. Majority of our time we spend on computer screen & mobile screen. Among all the noise of digital world, we millennial have at least once thought of having our 'own productive time' away from all the outside distractions. If you are the one then you have come to the right place. A good book helps in opening up our own imaginative world to the existence, imbibes knowledge with the sense of obligation & molds our mind in such a way that we can handle unexpected tough situations more wisely.
For an entrepreneur it is more important to learn from business tycoons & leaders about the methods they may have followed to come out of some hard situations, the journey of growth and other sensible tactics.
Yes, everyone has their own journey but, in this life, there is a limited time to experience each & everything then why not to learn from others & eliminate the same situations to happen again? One book can prevent you from disasters & lead you to the path of Success.
"Reading a good book is like taking a journey of fortune"
Here, from a bundle of books, the best 6 entrepreneurial books are taken out just for you.
1. Win-Win Corporations: The Indian Way of Shaping Successful Strategies
The book studies & analyze strategies of 6 Indian companies belonging to different eras including HDFC Bank, L&T Construction, The Taj Group of Hotels, Hindustan Unilever, Bharat Petroleum Corporation & TVS Motor Company.
This book will be a complete boon for you if you are interested in knowing :
- What are the factors which keeps these 6 companies serving best in the market?
- How these companies have consistently managed on devising and implementing win-win solutions for company's shareholders as well as stakeholders?
- Also you will come across the techniques of making key decisions & its impact over customers, conversion of threats into opportunities, long term value creation, the corporate level thinking, behind the scenes of successful companies and many more...
Along with 'what, how, when and where' of the initiatives, the book also explores 'why' behind those decisions and initiatives. The most interesting part is that each of the companies have created win-win strategies in very unique ways. No two companies have followed the same path.
The author claims that if you have invested certain sum of money in the companies listed in the book, you would have generated a return of 54 times more compared to just an 8-fold increase in the general market.
This book is the best opportunity to capture the knowledge of 6 different industries & expertise of corporate leaders & industry captains having decades of hands on experience in running successful companies at the same time.
2. Steve Jobs : The Exclusive Biography
Majority of us get goosebumps on every new launch of Apple product. We get curious to know about the new features of upcoming launch & have a dream of purchasing the new launch as soon as possible. Clearly Apple products are considered as status symbol in millennials.
- But have you ever thought what it takes to build such next level of brand loyalty, quality & trust throughout so many years? Steve jobs & Steve Wozniak are the two minds behind the success of Apple. This book takes you to the journey of ups & downs in Steve Job's life & also the inseparable part of his life with Apple Inc.
- If you are technology enthusiast & interested in knowing how a non tech guy (A college dropout) has driven the innovation & technology industry to its extraordinary potential with his vision & craziness to change the world?
- How a man got fired from his own company made his comeback & built his empire again from scratch by introducing two more companies named Next and Pixar?
- How working on every small details of creating something meaningful changed the entire future at large?
3. Social Media Made Me Rich by Matthew Loop
As we all know, Social media is no more just a tool of staying in connection with friends & family but instead it is much more valuable tool for businesses to earn nowadays. No matter how good your product or service is but unless you market it well, it's just a showpiece. Good product & right marketing both are equally important for a business to run successfully. Social media has evolved into an enormous customer acquisition platform that can transform the business overnight if you know the right way of using it.
This book includes all in one digital marketing fundamentals such as art of copy writing, building sales funnels, Facebook, Tweeter & Instagram marketing strategies, lucrative YouTube marketing tactics, Pinterest - traffic machine, search engine optimization (SEO) tricks, email marketing, podcasting, selling on amazon and many more things.
4. Losing My Virginity by Sir Richard Branson
This book is the autobiography of Sir Richard Branson : The man behind Virgin Group. One of the main reasons for reading autobiography is that it takes you directly to the mindset of creator & his/her thinking process. Virgin Group is the multinational conglomerate company.
- Again this book will be a great choice If you are interested in knowing how virgin group has grown & diversified so far from just a mail order record business to Atlantic airline?
- How is the profit from one business was getting invested on building another one?
- What jugaad (makeshifts) were made?
5. Zero to one by Peter Thiel
The book is written by Peter Thiel who is a co-founder of PayPal and Palantir and also an investor in hundreds of startups like Facebook, SpaceX, LinkedIn and many more. As the book name ZERO TO ONE suggests that every time, we create something new, we move from 0 to 1 (nothing to something).
Ultimately this book focuses on vertical or intensive progress which means not to replicate other companies already in the marketplace but to come up with something new, unique and sustainable in the market. Every great innovation comes out as a need to be fulfilled or unexplored & potential want about to be fulfilled.
The author's mantra of building successful business is to differentiate rather than compete. The benchmark of going 0 to 1 rather than 1 to n is to creating monopoly with constant R&D. If you are a startup & interested in technological advancement then this book will be very helpful to you.
6. The Upstarts : Uber, Airbnb and the battle for the new silicon valley
Few years back, have you thought of getting taxi on time with just a few clicks? Experiencing different country's culture & tourism so closely by living in the same house locality of that country? But this has become possible with 2 companies named Uber & Airbnb.
These companies have observed & captured common people needs and their real-life problems like not everyone can afford car and pay high rents of hotels.
The book takes you on these company's initial journey, conflicts, turning points & implementation of successful idea into reality. You will get a close reality check & come across every nuances of running service sector business.
I hope the above list of books will help you get more closer to your entrepreneurial journey. After reading these books, you will surely able to handle so called tough situations arising day in and day out in business.
Just remember one thing, entrepreneurs are the change makers and game changers too. You are here for a purpose, keep following it & keep making wonders out of it.
"Knowledge is power only when implemented"
All the best.
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